MC

Dashboard

Live data

Active pipeline

€0+12%

Deals closed (mo)

0+8%

Conversion rate

0%+3%

Avg. response time

0min-18%

Pipeline trend

Today's tasks

Call White & Co back
Send contract to Green Group
Prepare quote for Gamma Inc
Follow up with Neri Studio

Lead source

Website46%
Referral28%
Social16%
Other10%

Conversion funnel

Leads
120
Contacted
84
Qualified
51
Closed
27

Top clients by value

Green Group€12,500
Marino Inc€8,100
Rossi & Co€7,200
Ferrari Builders€6,500

Upcoming appointments

Neri StudioToday, 3:00pm
Gamma IncTomorrow, 10:30am
White & CoThu, 9:00am
Bruno StudioFri, 2:30pm

Clients

New3
Ferrari Builders€6,500
White & Co€3,200
Neri Studio€1,800
In progress3
Rossi & Co€7,200
Gamma Inc€4,900
Bruno Studio€2,400
Closed2
Green Group€12,500
Marino Inc€8,100
DF

Ferrari Builders

CLI-DF650
[email protected]David Ferrari

Owner

Marco Conti

Last contact

1d ago

Estimated value

€6,500

NewIn progressClosed

Client data

Phone

+39 345 1234567

Source

Website

Stage

Negotiating

Estimated value

€6,500

Assigned to

Marco Conti

CallSend emailBook meeting

Activity

Contact form submitted from the website

1d ago

Welcome email sent automatically

1d ago

Moved to "Negotiating"

Now

Automations

3 active

Automatic lead assignment

12 runs today

Active

Appointment reminder

3 reminders sent

Active

Team notification on closed deal

Latest: Green Group

Active

Quote generation: Ferrari Builders

Contract ready for signature

Completed

This month

0

Total runs

0h

Time saved

0%

Success rate

Documents

5 documents

Quote — Ferrari Builders

Quote · PDF

NewNow

Contract — Green Group

Contract · PDF

1w ago

Quote — Rossi & Co

Quote · PDF

2w ago

Contract — Marino Inc

Contract · PDF

2w ago

Quote — Gamma Inc

Quote · PDF

3w ago

Custom software development

Custom Software

We build custom infrastructure for your business's real process. So your team can work every day on a system built for them, instead of adapting to a product built for everyone.

What custom software is

Every business uses several different functions to manage its daily work: managing clients (CRM, Customer Relationship Management), planning transport (TMS, Transport Management System), tracking orders (OMS, Order Management System), managing inventory, and often several more, depending on the industry. When these functions live on different tools that don't communicate, every piece of information has to be looked up, copied, or re-entered by hand from one system to another. Custom software can bring them all together into a single infrastructure, built specifically for how your business actually works: one place where every piece of information you need is available, with no confusion and no errors between one system and another.

It can also integrate automations within it, bringing together efficiency and practicality in a single system, and even an internal AI you can talk to directly to run it: asking for a piece of data, updating information, or starting an action with a written or spoken request, instead of navigating menus and screens.

Not every business needs several modules, though. Sometimes a single function is enough, like a CRM to manage clients and deals, because it's genuinely the only area of the business that needs a dedicated system: in that case, we build only that, without adding modules you'd never use.

The problems custom software actually solves

Today

Off-the-shelf software covers 80% of what you need, the rest gets handled by hand or worked around

With custom software

The system has only the modules and fields your process actually requires

Today

Different tools don't talk to each other, and no one has the full picture

With custom software

Your entire business runs in a single system

Today

Multiple licenses paid for features you never actually use

With custom software

One tool, built only for what you actually use

Today

A spreadsheet shared badly, with different versions floating around the team

With custom software

One up-to-date source, accessible to whoever needs it, no copies floating around

Today

The same information gets re-entered by hand into different systems

With custom software

Every piece of information exists once, available wherever it's needed

How we work

01

Analysis

We look at how your team actually works today: what data it uses, where that data lives now, who touches it and with what permissions. From there we define whether the need covers a single function or requires several functions brought together in one system.

02

Design

We define the data structure, who sees what, and how information moves between the different areas of the system. We share the design with you before we start building, so we only move forward once we're aligned on how it works.

03

Build

We build the system and migrate your existing data, spreadsheets, old internal software, systems you want to replace, then verify that every calculation, permission, and integration works with your actual data, not sample data.

04

Launch

The system goes live and we train whoever will use it daily, so adoption doesn't depend on improvising on day one.

05

Monitoring

We stay available for adjustments, new fields, or functions that only come up once the team starts using the system for real, fixing any issues along the way.

Frequently asked questions

We decide together after analyzing your process: if the need covers a single area we start from a specific category, if it spans multiple areas we build a unified ERP that integrates them all.

The system is built modularly from the start: adding a function later means extending what's already there, not rebuilding everything from scratch.

No. It's part of the build: we bring the data you already have into the new system, so you don't have to re-enter it by hand from scratch.

As many as you need: the system is built for your team as it is today and as it grows, with no artificial limits on users or seats.

We decide that together during design: each person sees only the data and functions relevant to them, with different permissions for different roles.